Guinness owner says inclusion of an LGBT group in this year's parade is reason to resume its sponsorship, though some gay rights groups are still protesting the parade's policies. This year's parade will include Out@NBC-Universal, an LGBT affinity group for the television network which is airing the parade. Some other gay rights groups say that including that group doesn't go far enough.
"We welcome this cracking of the veneer of hate, but so far Irish LGBT groups are still not able to march in our community's parades. The fight continues," said a group known as Irish Queers when NBC announced the group would join the parade last September.
But Guinness owner Diageo (DEO) says it's enough for beer brand to return to sponsoring the March 17 parade.
"While there is still work to be done, we are pleased that the parade organizers have taken steps to allow the LGBT community to be represented," said Diageo in a statement. "The parade is an important way for Guinness to support the Irish community, and we look forward to celebrating with millions of New Yorkers."
A Diageo spokeswoman said the company had no comment about the fact that other groups are still protesting the parade's policies.
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Brewers Heineken U.S.A. and Sam Adams also withdrew their sponsorships for the parade last year. A spokesman for Heineken said it hasn't yet decided whether it will sponsor the parade. A spokesperson for Sam Adams (BOSTON BEER) was not available for comment early Monday. Parade organizers also did not respond to a request for comment.
CNNMoney (New York) March 2, 2015: 10:38 AM ET
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